01
Strategic pre-production
Treatment review, shot planning, production scheduling, lighting and equipment planning, plus technical VFX preparation.
Launch Campaign Proposal
Unmissable
on purpose.
A cinematic launch campaign built around LAVOYR’s “see first, create second” philosophy — combining strategic pre-production, premium campaign photography, layered post-production, and a story-led launch film.
Campaign framework
Built as one launch system.
Every deliverable is planned to work together: the teaser creates intrigue, the launch film communicates the full story, and the photography supports the wider rollout.
02
Cinematic production
Interior and exterior coverage, campaign photography, natural dialogue capture and up to two planned wardrobe looks.
03
Layered post-production
Editorial pacing, colour, sound design, music integration, transitions, compositing and approved visual treatments.
Delivery schedule
From shoot to launch.
The schedule below is based on receiving consolidated client feedback within 24 hours of each draft where revisions are required.
September 27
Production day
Up to six hours of cinematic video and campaign photography, subject to confirmed studio access.
Before October 1
3 priority campaign photographs
Early edited images supplied for the initial rollout. These count toward the selected package’s total image deliverables.
October 2
Campaign teaser — first draft
Initial 10–15 second teaser edit supplied for review.
October 4
Campaign teaser — final
Final teaser delivered following consolidated revision feedback.
October 6
Launch film — first draft
First full edit of the 50–60 second LAVOYR hero film.
October 10
Final campaign delivery
Final launch film plus remaining selected campaign photographs.
Investment options
Choose the level of refinement.
The Signature package is presented first because it gives the campaign the most flexibility in photography, VFX and post-production refinement.
Recommended
Signature Launch Campaign
$3,350 CAD
A more comprehensive launch package with greater creative flexibility, expanded campaign photography, additional visual-effects work and increased refinement during post-production.
25Edited photos
4Primary VFX
2Revision rounds
Includes everything in the Launch Campaign package, plus broader photography coverage, expanded effects and increased post-production flexibility.
Up to 4 primary custom visual treatments, selected from concepts such as:
- Eye/aperture merge
- Silhouette/glow compositing
- Blur/flicker disappearance
- Double-exposure/layered imagery
- Expanded split-screen/tiled compositions
- Additional experimental treatment-specific compositing
Specific treatments are finalized during pre-production based on creative priority and technical feasibility.
Up to 25 professionally edited campaign photographs across team, founder, group, editorial, candid, white/burgundy, black-merch, fire/newspaper and detail imagery, with additional vertical/horizontal and environmental variations where production time permits.
- Expanded sound-design refinement
- Additional compositing and VFX time
- Greater music-editing flexibility
- Additional pacing and transition refinement
- Greater flexibility for layered montage sequences
- More room to explore secondary creative treatments
- 2 complete revision rounds per video
- One consolidated feedback submission per round
- Minor finishing adjustments following final approval
Focused Scope
Launch Campaign
$2,950 CAD
A focused launch package designed to bring LAVOYR’s campaign concept to life through cinematic video, campaign photography, strategic pre-production and polished post-production.
15Edited photos
3Primary VFX
1Revision round
- Creative and production planning
- Final treatment, script and reference review
- Scene-by-scene breakdown and detailed shot list
- Shoot-day production schedule
- Camera, lighting and equipment planning
- Technical testing for approved VFX
- Music and sound-direction planning
- Coordination with Nasima on final creative direction
- Scheduled production date: September 27, 2026
- Up to 6 hours of production, subject to confirmed studio access
- Cinematic video production + campaign photography
- Interior and exterior coverage
- Up to 2 planned wardrobe looks
- Multiple pre-selected studio environments
- Natural dialogue and production audio where required
- Creative and technical direction throughout the shoot
1 × 50–60 second LAVOYR Launch Film
- Full cinematic edit
- Professional colour grading
- Detailed sound design
- Dialogue/location-audio treatment
- Music selection, integration and editing
- Brand titles and graphics
- Seamless transitions
- Standard masking/compositing
- Multi-layered editing and montage treatments where appropriate
1 × 10–15 second Campaign Teaser
A separate pre-launch teaser developed around the approved treatment, including the recurring eye/aperture motif, spoken LAVOYR brand moment and final transition/reveal.
Up to 3 primary custom visual treatments, selected from concepts such as:
- Eye/aperture transition or merge
- Silhouette/glow compositing
- Blur/flicker disappearance
- Split-screen/tiled montage
- Double-exposure/layered imagery
- Other approved treatment-specific compositing
Up to 15 professionally edited campaign photographs, including a combination of team, founder, group, editorial, candid, wardrobe, fire/newspaper and detail imagery, with selected vertical/horizontal compositions.
3 priority campaign photographs are delivered before October 1 and count toward the package total.
- 1 complete revision round per video
- One consolidated feedback submission per revision round
- Minor finishing adjustments following the revision
Package comparison
At a glance.
Both options preserve the core campaign. The Signature package adds more assets, more effects and more time for refinement.
| Feature | Signature — $3,350 | Launch — $2,950 |
|---|---|---|
| Pre-production + planning | Included | Included |
| Production coverage | Up to 6 hours | Up to 6 hours |
| 50–60 sec launch film | Included | Included |
| 10–15 sec teaser | Included | Included |
| Edited campaign photographs | Up to 25 | Up to 15 |
| Primary custom visual treatments | Up to 4 | Up to 3 |
| Revision rounds per video | 2 | 1 |
| Post-production flexibility | Expanded | Standard |
| 3 priority photos before Oct 1 | Included | Included |
Production clarity
Responsibilities & scope.
Clear ownership keeps the production moving quickly and protects the launch timeline.
LAVOYR provides / confirms
- Final approved script and treatment
- Team/talent availability
- Approved wardrobe and LAVOYR merch
- Branded materials and campaign-specific props
- Documents, screens, source footage, analytics and campaign assets appearing in scenes
- Newspaper/fire-related campaign materials
- Required location/studio permissions, including practical fire approval
- Final names/titles for credits
- Consolidated feedback within the agreed review window
Production scope notes
- Visual references establish direction; individual brainstormed concepts are not guaranteed unless included in the approved production plan.
- Final VFX are selected based on creative priority, available production time and technical feasibility.
- Advanced 3D/CGI, extensive rotoscoping or specialist VFX are outside the base scope unless specifically stated.
- Additional production hours, deliverables, major post-approval changes, specialty rentals, permits, studio fees or third-party services may require an additional fee.
Delivery dates assume required client materials are provided on time and consolidated feedback is returned within 24 hours where revisions are required. Any material delay in approvals, assets or permissions may affect the delivery schedule.
LAVOYR × Yousouf Atchia Photography
See first.
Create second.
Two scopes, one campaign direction. The selected package will determine the final photography volume, VFX capacity and revision flexibility before detailed pre-production begins.